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Data Analytics

Lab Manual
Dr. Kandati Sai Chandu, Gogula Reeshma
Type: Print Book
Genre: Science & Technology
Language: English
Price: ₹367 + shipping
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Description

The Data Analytics Lab Manual for Course Code (25MB9018) is designed to provide MBA students with practical knowledge and hands-on experience in the field of data analysis, spreadsheet management, and Management Information Systems (MIS). This laboratory course enables students to develop analytical, technical, and decision-making skills required for modern business environments.
The manual covers fundamental and advanced concepts of Microsoft Excel, including worksheet management, formulas, functions, data validation, logical operations, lookup functions, charts, pivot tables, conditional formatting, and data analysis techniques. It also introduces students to online survey tools such as Google Forms and Microsoft Online Surveys for data collection, sharing, and response analysis.
The experiments included in this manual are prepared systematically with objectives, procedures, observations, and expected outcomes to help students understand real-time business applications of data analytics. Through practical exercises, students learn how to organize, store, retrieve, analyze, and present business data effectively and efficiently.
This lab manual also supports students in understanding financial calculations, employee salary administration, customer and dealer data management, and the basics of MIS design and Internet tools used in organizations. The course emphasizes analytical thinking, report preparation, and visual representation of information using graphs, charts, and pivot tables.
The manual serves as a comprehensive guide for students to improve their technical proficiency, problem-solving ability, and business decision-making skills, thereby preparing them for industry-oriented applications and professional careers in management and analytics.

About the Authors

Dr. Kandati Sai Chandu is a distinguished academician, trainer, and researcher, currently serving as an Associate Professor in the Department of Management Studies at Siddharth Institute of Engineering & Technology (Autonomous), Puttur. He also holds the position of Convener of the Entrepreneurship Development (ED) Cell, where he actively fosters innovation, startup culture, and entrepreneurial competencies among students.
Dr. Sai Chandu earned his Ph.D. from Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, with research focusing on the impact of Campus Recruitment Training (CRT) programs on management graduate placements. Holding an MBA with dual specialization in Human Resource Management and Marketing, he has excelled in teaching subjects such as Business Communication, Managerial Economics, and Operations Management.
In recognition of his outstanding contributions, Dr. Sai Chandu received the Best Young Faculty Award (2019) and an Appreciation Letter (2023) for his placement and student development initiatives. Notably, in 2020, he broke a world record recognized by the World Book of Records, marking a milestone in his professional journey and demonstrating his commitment to excellence and innovation.
He is the innovator of the copyrighted "Sai Spell Bound Theory", and holds one UK Patent and two Indian Patents. As the author of "Trainer’s Guide for This Decade", his publications and intellectual contributions have been well received in academia.
An active participant in international associations, conferences, and workshops, Dr. Sai Chandu continues to integrate academic rigor with practical insights, enriching the fields of management education, innovation, and intellectual property

Gogula Reeshma is a motivated MBA student specializing in Human Resource Management and Finance at Siddharth Institute of Engineering & Technology, Puttur. She completed her B.Tech in Electronics and Communication Engineering with distinction and has developed expertise in MS Excel, documentation, image processing, AI technologies, prompt engineering, and embedded systems. Reeshma has earned certifications from Google Cloud, NPTEL, edX, and MATLAB training programs, demonstrating her commitment to continuous learning and technological advancement. Her academic projects include underwater image enhancement using image processing techniques and the development of an offline AI chatbot powered by Llama 3. With strong analytical, communication, and presentation skills, she aspires to contribute effectively to organizational growth while continuously enhancing her professional capabilities.

Book Details

ISBN: 9789359164458
Publisher: Dr. Kandati Sai Chandu
Number of Pages: 53
Dimensions: A4
Interior Pages: Full Color
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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