This Book is useful to the students of B.Com, M. Com, B. B. A. and M. B. A.
About the Authors
Dr. Mahesh Barad is working as in-charge principal and Assistant Professor at Sheth S.V Arts and Commerce College, Mandvi (Kutch ) . He has consistently good academic records. His area of academic and research interest includes marketing, corporate finance and accounting. Dr.Mahesh Barad has worked as in-charge principal and Assistant Professor for 3 years at SRK Institute of Management and Computer Education, Sapeda (Anjar – Kutch) and worked as Assistant Professor for 1 year at Shri V. M. Mehta Municipal Arts and Commerce College, Jamnagar.
Maulik Shah is professor of Marketing at the SRK Institute of Management and Computer Education since last 5 years. He holds degree of MBA (Master in Business Administration) from the Institute of Chartered Financial Analysts of India, Hyderabad, PGDHE from Indira Gandhi National Open University, M.Com (Masters of Commerce) from KSKV Kachchh University & B.Com from Gujarat University. He has 3 years of corporate experience and 5 years of teaching experience. He has held several administrative as well as executive responsibilities as a Head of KCG initiatives of East Kutch Zone. Prof. Maulik Shah is highly regarded teacher and corporate trainer. At SRK Institute, he teaches an elective on Service Management, and regular Marketing Management in two year Master degree program. He also teaches Marketing Management to Undergraduates of business administration. Prof. Maulik Shah has Imparted Training to The Doctors and Health Workers in the district of Kachchh under the project of Govt. Of Gujarat under the title – “Capacity Building for Poverty elevation through the intervention of Health department.” For one month in the district of Kachchh. He actively takes part in all curricular and extra co-curricular activities of the college. He has undergone various faculty development programs.
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