Strategic management is a dynamic and evolving discipline that involves the systematic planning, execution, and continuous adaptation of an organization's strategies to achieve its long-term goals and objectives while navigating the ever-changing business environment. This multifaceted process encompasses the formulation of clear, innovative, and flexible strategies, the alignment of organizational resources and capabilities, the monitoring of performance and progress, and the ability to respond effectively to emerging challenges and opportunities. In today's context, strategic management also emphasizes sustainability, ethical considerations, digital transformation, and a global perspective, reflecting the modern challenges and opportunities organizations face.