The internet buying behavior trends seen among Himachal Pradesh, India's Mandi and Kullu
district citizens are investigated in this paper. The study examines in these mostly rural
Himalayan areas how geographical remoteness, socioeconomic characteristics, digital literacy,
and technological infrastructure affect e-commerce adoption. By means of mixed-method
research combining in-depth interviews with important stakeholders with surveys of 500
participants, the results expose a slow but notable trend toward online buying despite
connectivity issues. Younger groups (18–35) have better adoption rates; mobile devices are the
main shopping interface. While perishable items are still mostly imported locally, product
categories displaying strongest consumer preference include electronics, clothes, and home
basics. Payment choices show a continued reliance on cash-on-delivery choices as well as
increasing confidence with digital payment methods. The study points up important obstacles to
the expansion of e-commerce include uneven internet access, limited delivery logistics in hilly
areas, and residual mistrust of product quality. This report offers legislators practical advice to
improve digital infrastructure and e-commerce ecosystems in various districts as well as
insightful analysis for e-commerce platforms looking to enter comparable rural Himalayan areas.