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Case Studies on Marketing (eBook)

Type: e-book
Genre: Business & Economics
Language: English
Price: ₹199
(Immediate Access on Full Payment)
Available Formats: PDF, EPUB


This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area.

Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various Indian universities as well as in various global institutions.

About the Author

Kisholoy Roy is an Accredited Management Teacher from India who is a prolific writer and has written several books, case studies, articles and research papers in the domain of marketing. He is presently pursuing his doctorate in management from Indian School of Mines, Dhanbad in the area of Celebrity endorsements and Product placements.
He has over 100 publications to his name and believes that learning can be fun provided there is a good teacher who knows inside out of a subject and then there are students who are self disciplined with strong focus and determination.

Book Details

ISBN: 9781291495720
Publisher: Kisholoy Roy
Number of Pages: 69
Availability: Available for Download (e-book)

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