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Conceptual Management & Organisational Behaviour (eBook)

Type: e-book
Genre: Business & Economics
Language: English
Price: ₹10
(Immediate Access on Full Payment)
Available Formats: PDF


Green Consumers theory by Saurav kumar , “states that Supply requirements of a market is a reflection perceived by different suppliers differently”.
Types of Supply Response as per requirements:
1. Alternative : Better product than those which are available.
2. Twin brothers : Identical products to the same as available in market to cover the gap and to serve a large population of consumers which cannot be covered by a single supplier.
3. Substitute : Cheaper or economical versions of the current product.
4. Exceptionals : Products which provide a better value compared to their competitors.
5. Freshers : New products whose market is yet to be developed and nurtured to make them mature demands.

About the Author

Saurav Kumar is Senior Faculty in the Department of Corporate Secretaryship at K B Womens College Hazaribag, Jharkhand. He is a MPhil. in Management , a Certified Advanced Business Analyst From IIT, Bombay & also posses Certification in IFRS from ICAI. After working professionally at national and international levels for more than 10 years he decided to train and teach people from what he has learned from the real world. This book is a sheer content of his experience.

Book Details

Publisher: BruiisseUK Publishing
Number of Pages: 344
Availability: Available for Download (e-book)

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