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Understanding Strategic Digital Marketing (eBook)

60 Minutes Quicky
Type: e-book
Genre: Business & Economics
Language: English
Price: ₹100
(Immediate Access on Full Payment)
Available Formats: PDF


This short book covers the topics such as Digital Media, Digital Marketing Concepts, Value Chain, Search Engine Optimization & Search Engine Marketing, & underlying concepts. It also covers PPC Marketing, On-page & Off-page optimization, Ethics & keywords etc. It also shelters advanced topics such as Viral Marketing, SMS Marketing, MMS Marketing, Affiliate Marketing, Influencer marketing, Google AdWords, Google AdSense, & Social Media Marketing.
I have also included an introduction to topics such as Cloud & Internet of Things. At the end, we will look into various marketing research techniques such as Conjoint Analysis, Cluster Analysis & Factor Analysis.

About the Author

Vikas Mehrotra has rich & diverse experience in the financial services, insurance, e-commerce & human capital management domains across geographies & has a flair for public speaking & lectures.
He has experience in IT Processes Consulting, Project Management, Client Engagement, Cross-Vendor Team Management, Test Process Management, & Establishing Digitized Enterprise Test Factory & Test Management. He has been a Quality Assurance Practitioner for more than 10 years now. His experience also includes working with Fortune 50 US Auto insurance provider & with India's second largest stock exchange as an IT consultant & has worked with more than 9 years with US clients.
He has deep interest in delivering lectures on topics such as Strategic Digital Marketing, Mergers & Acquisitions, Business Skills, Business Communication, Business Consulting & Leadership skills & Persuasion & Negotiation skills.
He has an MBA in General Management from Indian Institute of Management Lucknow & Bachelor of Technology in Computer Science & Engineering from Dr. APJ Abdul Kalam Technical University. He is also certified in Six Sigma Green Belt, NCFM, & has online course certificates in management disciplines from University of Pennsylvania Wharton School of Business, University of California & University of Virginia Darden School of Business.

Book Details

Number of Pages: 73
Availability: Available for Download (e-book)

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