Management does not have to feel like a maze of definitions. Management Foundations walks students from "What is management?" to managing in the digital age. Each chapter opens with a short story, explains the idea step by step and adds a cartoon that makes it stick. Planning, organising, leading and controlling are covered, along with the classic schools of thought and the skills managers need.
Inside: four functions of management, Fayol, Taylor, Mintzberg, SMART goals, SWOT, KPIs, recap questions.

Ideal for: first-year BBA and MBA students, and anyone starting a management role.