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The Brandopedia

Raghavendra Hunasgi
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹280 + shipping
Price: ₹280 + shipping
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Description

Branding has many synonyms; some call it “science” and some call it “art”.
Different brand managers perceive branding in numerous forms; however,
the ultimate goal remains the same: creating long term associations with
target audiences. Branding is an interplay of various marketing aspects that
creates an environment for brands to flourish and rule in the marketplace.
The world of branding started its journey from the Stone Age and has also
witnessed the rise of social media. This evolutionary journey teaches many
valuable branding concepts that formed the secret ingredients for modern
branding tactics.

This book offers a peek into branding strategies from a relationship
perspective through different branding forms. Branding is nothing but
relationship building. It is interesting to see how great brands have built
successful relationships with their customers and not just buying and selling
relations.

Emotional connect builds the robust platform for brands to be associated
with customers for a long time. Efforts have been made in this book to
explore essential aspects associated with building emotional connections.
Be it branding vocabulary, storytelling, brand persona, branding exercises,
brand architecture or neuromarketing, each chapter of this book highlights
numerous unique aspects of branding through relevant examples of world’s
leading brands. This book unveils the secrets of leading brands and provides
an insight on their innovative and intelligent working environment.

It is fascinating to learn about the stories of world’s leading brands and how
they achieved their iconic brand images by winning the game of branding.
It’s all about adapting smart and relevant principles to convert an ordinary
brand into an influential one.

About the Author

Raghavendra Hunasgi is..

∗∗ A Marketer, Blogger, Social Media Enthusiast, Author, Speaker,
Branding fanatic, Traveller and Foodie. (Not listed in any particular
order)

∗∗ Working as Head of North America Marketing at a leading IT services
company contributing to Branding, Social Media Marketing, Market
Research, Positioning, Analyst Relations and Public Relations.

∗∗ I will remain eternally grateful to Harvard Business School (HBS) for
teaching me the basics of marketing (HBS alumni)

∗∗ A technocrat by education (B.Tech and M.Tech in IT) and a marketer
by passion.

∗∗ I was fortunate to be part of two great organizations that taught me
Product Marketing and Product Positioning – Google and Infosys.

was responsible for product launch and product marketing at Infosys
and I was part of Google’s Online Sales and Operations team.

∗∗ I am an entrepreneur with a track record of successfully creating
organizations and on the advisory board of several product companies.

∗∗ Teacher @ various national and international universities including
IIM, UT (Dallas), Georgia Tech University (Atlanta), Victoria
University of Wellington (New Zealand) to name a few.

I am also...

∗∗ Fellow researcher of Computer Science Research group “Elvis Brian”
at Victoria University of Wellington
∗∗ Member and speaker at AIMA (All India Management Association)
∗∗ Member at BMA (Bangalore Management Association)
∗∗ Member of AMA (American Management Association)
∗∗ Volunteer and speaker at ABA (American Branding Association)
∗∗ Speaker at SMA (Social Media Association)
∗∗ I am honored to have received these awards...
∗∗ Economic Times Young Leader Award
∗∗ Leader at ECHO awards
∗∗ Influential leader on Social Media Marketing at Social Media Congress,
London

Book Details

ISBN: 9789385186158
Number of Pages: 160
Dimensions: 5.5"x8.5"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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